#ClimateFactsMatter - Countering climate disinformation in the EU
Welcome to the #ClimateFactsMatter campaign toolkit page. On behalf of the European Commission’s Directorate-General for Climate Action (DG CLIMA) we are pleased to share with you material you can use to help amplify the campaign.
The #ClimateFactsMatter campaign is part of the European Commission’s actions to help fight climate disinformation, as this topic has growing impact on climate action across the EU. The campaign runs across all EU 27 Member States with four focus countries: Finland, France, Italy and Poland.
We appreciate your interest, and contribution to amplifying the campaign. This toolkit includes the following material:
- Campaign backgrounder – in EN, FI, FR, IT and PL
- Campaign infographic - in EN, FI, FR, IT and PL
- Campaign video - in EN, FI, FR, IT and PL (in different formats available)
- Digital handbook on How to spot climate disinformation in EN
- Event-tailored content in in EN, FI, FR, IT and PL
Objectives of the campaign
The #ClimateFactsMatter campaign aims to strengthen societal resilience against climate-related disinformation and manipulation. It focuses on sharing information on how to spot climate disinformation and the main techniques being used to mislead, so citizens across the EU can make informed decisions.
The campaign’s main objectives are:
- To raise awareness about climate disinformation
- To inform citizens about climate change and EU climate action
- To invite citizens to take part in informed public debate
Key messages
- Climate disinformation exists and prevents us from getting access to accurate climate facts.
- Let's use tools and knowledge on how to spot disinformation and to think critically about the purpose it serves.
- The EU is taking action to fight climate change. because climate change is real and tackling it helps keep people safe and build a sustainable future.
Hashtags and social media handles
Official hashtag: #ClimateFactsMatter
Main hashtag in FR: #LeClimatEtLesFaits
Social media handle: @ourplanet_eu
General materials
Campaign backgrounder - in English and local languages
ClimateFactsMatter - Campaign Backgrounder - EN.pdf
PDF 79 KB
Campaign infographic - in English and local languages
ClimateFactsMatter - Infographic - EN.jpg
JPEG 298 KB
ClimateFactsMatter - Infographic - FI.pdf
PDF 199 KB
ClimateFactsMatter - Infographic - FR.pdf
PDF 197 KB
ClimateFactsMatter - Infographic - IT.pdf
PDF 194 KB
Campaign video - in English and local languages
ClimateFactsMatter_Campaign video – 15’’ – EN.mp4
MP4 24 MB
ClimateFactsMatter_Campaign video – 15’’ – FI.mp4
MP4 58 MB
ClimateFactsMatter_Campaign video – 15’’ – FR.mp4
MP4 24 MB
ClimateFactsMatter_Campaign video – 15’’ – IT.mp4
MP4 58 MB
ClimateFactsMatter_Campaign video – 15’’ – PL.mp4
MP4 24 MB
Event content in English and local languages
ClimateFactsMatter - Event Content - EN.pdf
PDF 389 KB
ClimateFactsMatter - Event Content - FI.pdf
PDF 357 KB
ClimateFactsMatter - Event Content - IT.pdf
PDF 357 KB
ClimateFactsMatter - Event Content - PL.pdf
PDF 375 KB
Social media ready-to-use materials
Editable posts for organic social media promotion - in English and local languages
ClimateFactsMatter - Ready-to-use social media posts - EN.pdf
PDF 3.9 MB
ClimateFactsMatter - Ready-to-use social media posts - FI.pdf
PDF 3.8 MB
ClimateFactsMatter - Ready-to-use social media posts - FR.pdf
PDF 3.9 MB
Videos - in the local languages
Tips on how to spot disinformation - 15''
ClimateFactsMatter - Tips videos - EN.zip
ZIP 69 MB
ClimateFactsMatter - Tips videos - FI.zip
ZIP 131 MB
ClimateFactsMatter - Tips videos - FR.zip
ZIP 69 MB
ClimateFactsMatter - Tips videos - IT.zip
ZIP 166 MB
ClimateFactsMatter - Tips videos - PL.zip
ZIP 69 MB
Video Loops – 6’’
ClimateFactMatters_Video loops EN.zip
ZIP 45 MB
ClimateFactMatters_Video loops FI.zip
ZIP 57 MB
ClimateFactMatters_Video loops FR.zip
ZIP 23 MB
ClimateFactMatters_Video loops IT.zip
ZIP 47 MB
ClimateFactMatters_Video loops PL.zip
ZIP 23 MB
For more information, visit our campaign website: Climate disinformation - Climate Action - European Commission